The Voice of the customer / Abbie Griffin and John R. Hauser
Material type: ArticleLanguage: English Publisher: Providence Subject(s): CLIENTES | ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MEDICION | PRUEBAS PSICOLOGICAS | SATISFACCION DEL CONSUMIDOROther classification: REV In: Marketing Science Vol. 12 No. 1 (1993) ; p. 1-27No physical items for this record
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