Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
By: Kotler, Philip
Contributor(s): Roberto, Eduardo LMaterial type: 
TextLanguage: English Publisher: New York : The Free Press, c1989Description: 401 pISBN: 0029184614Subject(s): CAMBIO SOCIAL | CANALES DE DISTRIBUCION | COMUNICACION | CONSUMIDORES | COSTOS | EVALUACION | INVESTIGACION DE MERCADO | MERCADEO DE SERVICIOS | OFERTAS | PROGRAMAS | PUBLICIDAD | SALUD PUBLICA | SATISFACCION DEL CONSUMIDORDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.8 / K685s (Browse shelf) | Available | 003252 |
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