Carryover and backfire effects in marketing research / Barbara A. Bickart
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CREENCIA | EVALUACION DEL PRODUCTO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Research Vol. 30 No. 1 (1993) ; p. 52-62No physical items for this record
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