Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CLIENTES | INVESTIGACION DE MERCADO | MERCADEO | ORIENTACION DE MERCADOS | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 57 No. 3 (1993) ; p. 53-70No physical items for this record
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