Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INNOVACIONES EN EL CONSUMO" and itype:AS'

Your search returned 44 results.

	21.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	22.	Cultural variations in country of origin effects / Zeynep Gürhan-Canli and Durairaj Maheswaran Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	23.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	24.	New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	25.	The Effect of reward structures on the performance of cross-functional product development teams / Shikhar Sarin and Vijay Mahajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	26.	Building organizational capabilities for managing economic crisis : the role of market orientation and strategic flexibility / Rajdeep Grewal and Patriya Tansuhaj Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	27.	Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	28.	Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	29.	Why some new products are more successful than others / David H. Henard and David M. Szymanski Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	30.	Do established antecedents of purchase decision-making power apply to contemporary couples? / Cynthia Webster, Michelle C. Reiss Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	31.	Time, consumption and the older consumer : an interpretive study of the cognitively young / Isabelle Szmigin and Marylyn Carrigan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	32.	The Spatial representation of market information / Wayne S. DeSarbo...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	33.	Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	34.	The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	35.	The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	36.	The Integrated networks model : explaning resource allocations in network markets / Judy K. Frels, Tasadduq Shervani and Rajendra K. Srivastava Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	37.	Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	38.	Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	39.	Consumo y deuda en adultos jóvenes : evaluación desde un modelo integrador de la conducta económica / Virgilio Ortega y Juan Carlos Rodríguez-Vargas Source: Revista Latinoamericana de PsicologíaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	40.	Orquestar una reestructuración : CINSA / Alejandro Ruelas-Gossi Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 44 results.