Building organizational capabilities for managing economic crisis : the role of market orientation and strategic flexibility / Rajdeep Grewal and Patriya Tansuhaj
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS DE FACTOR | COMPETENCIA ECONOMICA | ESTRATEGIAS DE MERCADEO | INCERTIDUMBRE | INNOVACIONES EN EL CONSUMO | ORIENTACION DE MERCADOSOther classification: REV In: Journal of Marketing Vol. 65 No. 2 (2001) ; p. 67-80No physical items for this record
There are no comments on this title.