Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | CANALES DE DISTRIBUCION | COMERCIALIZACION | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 67 No. 1 (2003) ; p. 63-76No physical items for this record
There are no comments on this title.