Cultural variations in country of origin effects / Zeynep Gürhan-Canli and Durairaj Maheswaran
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | COMPETENCIA COMERCIAL | CULTURA | ESTILO COGNITIVO | ESTRATEGIAS DE MERCADEO | ESTUDIOS TRANSCULTURALES | EVALUACION DEL PRODUCTO | INNOVACIONES EN EL CONSUMOOther classification: REV In: Journal of Marketing Research Vol. 37 No. 3 (2000) ; p. 309-317No physical items for this record
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