The Integrated networks model : explaning resource allocations in network markets / Judy K. Frels, Tasadduq Shervani and Rajendra K. Srivastava
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | ECUACIONES ESTRUCTURALES | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | INNOVACIONES EN EL CONSUMO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 67 No. 1 (2003) ; p. 29-45No physical items for this record
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