Biblioteca Juan Alberto Aragón Bateman

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Your search returned 41 results.

1.
Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
Alianzas estratégicas : el caso de General Motors e IBM / Joseph L. Badaracco ; traducción José Real Gutiérrez

by Badaracco, Joseph L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B121 (1).

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3.
Service firms' international entry-mode choice : a modified transaction-cost analysis approach / M. Krishna Erramilli and C. P. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Manual de planeación estratégica : teoría, aplicaciones y casos / por Enrique Ogliastri

by Ogliastri, Enrique.

Edition: 7. ed. ampliada y revisadaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Tercer Mundo ; Uniandes, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / O354 (1).

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5.
La Empresa sin fronteras : la solución transnacional / Christopher A. Bartlett, Sumantra Ghoshal ; traducción Isabel Botella Cifuentes

by Bartlett, Christopher A | Ghoshal, Sumantra.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.18 / B178 (1).

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6.
Administración estratégica : un enfoque integrado / Charles W. Hill, Gareth R. Jones ; traducción Magaly Bernal Osorio ; revisión técnica Guillermo Rodríguez Villegas

by Hill, Charles W | Jones, Gareth R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H455 (3).

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7.
Negociación y contratación internacional / Juan Luis Colaiácovo

by Colaiácovo, Juan Luis.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi ; OEA ; CICOM, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.91 / C651 (1).

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8.
Banco Ganadero : un caso de internacionalización / Humberto Serna G., Robert Grosse

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Universidad de los Andes. Facultad de Administración, 1997Availability: No items available :

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9.
Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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10.
Are tradeoffs inherent in diversification moves? : a simultaneous model for type of diversification and mode of expansion decisions / Sayan Chaterjee, Jagdip Singh

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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11.
The Internalization of exports : firm-and location-specific factors in middle-income country / José Manuel Campa, Mauro F. Guillén

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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12.
Partnering across borders : negotiating organizational culture in a German-Japanese joint venture / Mary Yoko Brannen and Jane E. Salk

Source: Human RelationsMaterial type: Article Article; Format: print Language: English Publisher: London Availability: No items available :

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13.
Charting new directions for marketing / George S. Day and David B. Montgomery

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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14.
An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
Managing human resources across cultures : a comparative analysis of practices in industrial enterprises in China and the Netherlands / Robert M. Verbug...(et al.)

Source: International Journal of Human Resource ManagementMaterial type: Article Article; Format: print Language: English Publisher: London Availability: No items available :

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16.
When does vertical coordination improve industrial purchasing relationships? / Arnt Buvik and George John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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17.
Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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18.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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19.
Control mechanisms and the relationship life cycle : implications for safeguarding specific investments and developing commitment / Sandy D. Jap and Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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20.
The Acquisition and utilization of information in new product alliances : a strenght-of-ties perspective / Aric Rindfleisch and Christine Moorman

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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