The Acquisition and utilization of information in new product alliances : a strenght-of-ties perspective / Aric Rindfleisch and Christine Moorman
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | COMPETENCIA COMERCIAL | CREATIVIDAD | DESARROLLO DE LOS PRODUCTOS | PROCESAMIENTO DE INFORMACION | RELACIONES INTERINSTITUCIONALESOther classification: REV In: Journal of Marketing Vol. 65 No. 2 (2001) ; p. 1-18No physical items for this record
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