Charting new directions for marketing / George S. Day and David B. Montgomery
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | CLIENTES | COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | GLOBALIZACION | MERCADEOOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 3-13No physical items for this record
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