Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ALIANZAS DE MERCADEO | ESTRATEGIAS DE MERCADEO | MERCADEOOther classification: REV In: Journal of Marketing Vol. 57 No. 2 (1993) ; p. 32-46No physical items for this record
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