The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | ALIANZAS DE MERCADEO | CONDUCTA DEL CONSUMIDOR | DEPORTES | GRUPOS | INNOVACIONES EN EL CONSUMO | MARCAS REGISTRADAS | PERSUASIONOther classification: REV In: Journal of Advertising Vol. 29 No. 4 (2000) ; p. 13-24No physical items for this record
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