Your search returned 106 results.

41.
An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

42.
Antecedents and consequences of marketing managers' conflict-handling behaviors / X. Michael Song, Jinhong Xie and Barbara Dyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

43.
Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

44.
Market exit and barriers to exit : theory and practice / Fahri Karakaya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

45.
Markets for product modification information / Ganesh Iyer, David Soberman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

46.
MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

47.
Accurate retail testing of fashion merchandise : methodology and application / Marshall Fisher, Kumar Rajaram

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

48.
New product quality and product development teams / Rajesh Sethi

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

49.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

50.
Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

51.
The Incumbent's curse? : incumbency, size and radical product innovation / Rajesh K. Chandy and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

52.
Sales through sequential distribution channels : an application to movies and videos / Donald R. Lehmann and Charles B. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

53.
Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

54.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

55.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

56.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

57.
A New dimension reduction approach for data-rich marketing environments : sliced inverse regression / Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

58.
Implementing quality improvement programs designed to enhance customer satisfaction : quasi-experiments in the United States and Spain / Duncan I. Simester...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

59.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

60.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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