MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.)
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CINE | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MEDICION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 19 No. 3 (2000) ; p. 226-243No physical items for this record
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