A New dimension reduction approach for data-rich marketing environments : sliced inverse regression / Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | MERCADEO | METODO DE MONTE CARLO | METODOS ESTADISTICOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 88-101No physical items for this record
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