Implementing quality improvement programs designed to enhance customer satisfaction : quasi-experiments in the United States and Spain / Duncan I. Simester...(et al.)
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | DISEÑO EXPERIMENTAL | ESTUDIOS TRANSCULTURALES | EVALUACION DEL PRODUCTO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 102-112No physical items for this record
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