Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 64 No. 2 (2000) ; p. 92-108No physical items for this record
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