Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MERCADEO | PUBLICIDAD | SERVICIOS AL CLIENTE | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 65 No. 1 (2001) ; p. 15-28No physical items for this record
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