Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INVESTIGACION DE MERCADO | PUBLICIDAD | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 64 No. 1 (2000) ; p. 67-83No physical items for this record
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