Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'su:"ESTRATEGIAS DE MERCADEO"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta by Loudon, David L \| Della Bitta, Albert J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1). Place hold Add to cart (remove)
	2.	Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cárdenas Nannetti by Cundiff, Edward W \| Govoni, Norman A. P \| Still, Richard R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall International, c1976Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C862 (1). Place hold Add to cart (remove)
	3.	Market dynamics analysis and multiple segmentation / Robert S. Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Dynamics of channel negotiations : contention and reciprocity / Nermin Eyuboglu, Andreas Buja Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan by Mooij, Marieke K. de \| Keegan, Warren J. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1). Place hold Add to cart (remove)
	11.	A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Negotiation strategies and the nature of channel relationships / Shankar Ganesan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	The Voice of the customer / Abbie Griffin and John R. Hauser Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	14.	Predicting advertising pulsing policies in an oligopoly : a model and empirical test / J. Miguel Villas-Boas Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	15.	An Empirical pooling approach for estimating marketing mix elasticities with PIMS data / Venkatram Ramaswamy...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	16.	A Look on the cost side : market share and the competitive environment / William Boulding and Richard Staelin Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	17.	Truth in concentration in the land of (80/20) laws / David C. Schmittlein, Lee G. Cooper and Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	18.	Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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