Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan
By: Mooij, Marieke K. de
Contributor(s): Keegan, Warren JMaterial type: 
TextLanguage: English Publisher: New York : Prentice-Hall, c1991Description: 440 pISBN: 0134718976Subject(s): AGENCIAS DE PUBLICIDAD | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | CREATIVIDAD | ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MERCADEO | OFERTAS | PUBLICIDAD | RELACIONES PUBLICASDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 659.1 / M664 (Browse shelf) | Available | 002094 |
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