Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cárdenas Nannetti
Material type: TextLanguage: English Publisher: Englewood Cliffs : Prentice-Hall International, c1976Description: 455 pISBN: 013344986Subject(s): COMERCIALIZACION | COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MERCADEO | PUBLICIDADDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.8 / C862 (Browse shelf) | Available | 002118 |
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