Biblioteca Juan Alberto Aragón Bateman catalog › Details for: Origin of rumor and tone of message in rumor quelling strategies /

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Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Material type: Article

ArticleLanguage: English Publisher: New York Subject(s): CREDIBILIDAD | ESTRATEGIAS DE MERCADEO | PERSUASION | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 8 No. 3 (1991) ; p. 161-175

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