A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 9 No. 4 (1992) ; p. 263-274No physical items for this record
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