Predicting advertising pulsing policies in an oligopoly : a model and empirical test / J. Miguel Villas-Boas
Material type: ArticleLanguage: English Publisher: Providence Subject(s): COMPETENCIA PUBLICITARIA | ESTRATEGIAS DE MERCADEO | MERCADEO | OLIGOPOLIOS | PUBLICIDADOther classification: REV In: Marketing Science Vol. 12 No. 1 (1993) ; p. 88-102No physical items for this record
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