Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD DEL PRODUCTO | CULTURA | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | MERCADEO | ORIENTACION AL CLIENTEOther classification: REV In: Journal of Marketing Vol. 57 No. 1 (1993) ; p. 23-37No physical items for this record
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