Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
By: Loudon, David L
Contributor(s): Della Bitta, Albert JMaterial type: 
TextLanguage: English Series: McGraw-Hill Series in MarketingPublisher: New York : McGraw-Hill, c1988Edition: 3. edDescription: 716 p. : ilISBN: 0070387648Subject(s): ACTITUDES | CAMBIO DE ACTITUD | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | INVESTIGACION DEL CONSUMIDOR | MERCADEO | MOTIVACION | PSICOLOGIA DEL CONSUMIDORDDC classification: 658.834
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / L682 (Browse shelf) | Available | 002810 |
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