Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 9 No. 6 (1992) ; p. 469-486No physical items for this record
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