A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | SIMULACIONOther classification: REV In: Psychology and Marketing Vol. 9 No. 6 (1992) ; p. 431-451No physical items for this record
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