Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | PERCEPCION DEL PRODUCTO | SEMANTICA | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 6 No. 1 (1989) ; p. 33-50No physical items for this record
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