Biblioteca Juan Alberto Aragón Bateman

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Your search returned 24 results.

1.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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2.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Positively versus negatively framed product attributes : the influence of involvement / Robert J. Donovan and Geoffrey Jalleh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Understanding consumer usage of product magnitudes through sorting tasks / Madhubalan Viswanathan, Michael D. Johnson, Seymor Sudman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
The Variety of an assortment / Stephen J. Hoch, Eric T. Bradlow, Brian Wansink

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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11.
Effects of a product display and environmental fragancing on approach responses and pleasurable experiences / Ann Marie Fiore, Xinlu Yah and Eunah Yoh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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12.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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14.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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16.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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17.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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18.
Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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19.
Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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20.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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