The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | INFERENCIA | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 3 (2001) ; p. 349-361No physical items for this record
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