Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | PRECIOS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 2 (2000) ; p. 187-202No physical items for this record
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