Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes
Material type: ArticleLanguage: English Publisher: New York Subject(s): ELECCION | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 8 (2001) ; p. 843-863No physical items for this record
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