Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | ANALISIS CONGLOMERADO | CONDUCTA DEL CONSUMIDOR | EVALUACION DEL PRODUCTO | EXPECTATIVAS | PROCESAMIENTO DE INFORMACION | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 9 (2001) ; p. 929-949No physical items for this record
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