Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | HEDONISMO | INVESTIGACION DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 60-71No physical items for this record
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