Understanding consumer usage of product magnitudes through sorting tasks / Madhubalan Viswanathan, Michael D. Johnson, Seymor Sudman
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | ESTILO ATRIBUCIONAL | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 8 (1999) ; p. 643-657No physical items for this record
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