What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | PRECIOS | PROCESAMIENTO DE INFORMACION | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 4 (2000) ; p. 281-298No physical items for this record
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