Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)
Material type:
ArticleLanguage: English Publisher: Houston Subject(s): CONSUMIDORES | EVALUACION DEL PRODUCTO | INFERENCIA | MARCAS REGISTRADAS | MEMORIA | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV
In:
Journal of Advertising Vol. 22 No. 1 (1993) ; p. 25-34
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