Biblioteca Juan Alberto Aragón Bateman

Your cart is empty.

Your search returned 25 results.

1.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
2.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
3.
The Voice of the customer / Abbie Griffin and John R. Hauser

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

Add to cart
4.
The Antecedents and consequences of customer satisfaction for firms / Eugene W. Anderson and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

Add to cart
5.
A Dynamic model of the duration of the customer's relationship with a continuous service provider : the role of satisfaction / Ruth N. Bolton

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

Add to cart
6.
The Value of internet commerce of the customer / Ralph L. Keeney

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
7.
The Psychology of being put on hold : an exploratory study of service quality / Deborah K. Unzicker

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
8.
Possession enhancement in an interpersonal context : an extension of the mere ownership effect / K. Paul Nesselroade, James K. Beggan, Scott T. Allison

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
9.
Customer response to intangible and tangible service factors / Kirk L. Wakefield and Jeffrey G. Blodgett

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
10.
Goal setting and goal striving in consumer behavior / Richard P. Bagozzi and Utpal Dholakia

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
11.
Rediscovering satisfaction / Susan Fournier and David Glen Mick

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
12.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
13.
The Role of preconsumption affect in postpurchase evaluation of service / Anna Mattila, Jochen Wirtz

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
14.
Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
15.
Self-service technologies : understanding customer satisfaction with technology-based service encounters / Matthew L. Meuter...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
16.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
17.
The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
18.
When does vertical coordination improve industrial purchasing relationships? / Arnt Buvik and George John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
19.
Mystery shopping : using deception to measure service performance / Alan M. Wilson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
20.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

Add to cart
  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación