The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | ORIENTACION AL CLIENTE | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 64 No. 4 (2000) ; p. 1-16No physical items for this record
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