The Role of preconsumption affect in postpurchase evaluation of service / Anna Mattila, Jochen Wirtz
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | COMPRA | CONDUCTA DEL CONSUMIDOR | EMOCIONES | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | SATISFACCION DEL CONSUMIDOROther classification: REV In: Psychology and Marketing Vol. 17 No. 7 (2000) ; p. 587-605No physical items for this record
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