The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya
Material type: ArticleLanguage: English Publisher: New York Subject(s): CALIDAD EN EL SERVICIO | CONDUCTA DEL CONSUMIDOR | DECEPCION | ETICA | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | OFERTAS | PRECIOS | PSICOLOGIA DEL CONSUMIDOR | PUBLICIDAD | SATISFACCION DEL CONSUMIDOROther classification: REV In: Psychology and Marketing Vol. 18 No. 7 (2001) ; p. 735-761No physical items for this record
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