Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | ANALISIS DE FACTOR | CALIDAD EN EL SERVICIO | CONDUCTA DEL CONSUMIDOR | INVESTIGACION DEL CONSUMIDOR | PRECIOS | RELACIONES COMERCIALES | SATISFACCION DEL CONSUMIDOR | SERVICIOS AL CLIENTEOther classification: REV In: Journal of Marketing Vol. 64 No. 3 (2000) ; p. 65-87No physical items for this record
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