Goal setting and goal striving in consumer behavior / Richard P. Bagozzi and Utpal Dholakia
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | INVESTIGACION DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 19-32No physical items for this record
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