Biblioteca Juan Alberto Aragón Bateman

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1.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2).

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2.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

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3.
Prior involvement and incentives to pay attention to information / Richard Heslin and Blair T. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Apparel catalog patronage : demographic, lifestyle and motivational factors / Cynthia R. Jasper, Pi-Nan Rosa Lan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
An Inductively derived model of the motivation to shop / Jack A. Lesser, Pushp Kamal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Jaime Gómez Mont Araiza ; revisión técnica Altagracia Elena Gutiérrez García

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1991 (2).

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9.
Marketplace attributions and consumer evaluations of discount claims / Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
The Social construction of needs / Francis Buttle

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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11.
Involvement and risk / Meera P. Venkatraman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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12.
Handbook of consumer behavior / [edited by] Thomas S. Robertson, Harold H. Kassarjian

by Kassarjian, Harold H., ed | Robertson, Thomas S., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / H162 (1).

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13.
Attention versus distraction : the interactive effect of program involvement and attentional devices on commercial processing / Kenneth R. Lord and Robert E. Burnkrant

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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14.
The Motivational impact of sales quotas on effort / Jhinuk Chowdhury

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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15.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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16.
Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1).

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17.
Attitudinal effects of ad-evoked moods and emotions : the moderating role of motivation / Rajeev Batra, Debra Stephens

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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18.
Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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19.
Focal and emotional integration : constructs, measures and preliminary evidence / Deborah J. MacInnis and Douglas M. Stayman

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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20.
Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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