Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	101.	Advertising and social comparison : consequences for female preadolescents and adolescents / Mary C. Martin and Patricia F. Kennedy Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	102.	An Analysis of the market share-profitability relationship / David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	103.	Here's the beef : factors, determinants and segments in consumer criticism of advertising / Richard W. Pollay and Banwari Mittal Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	104.	Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	105.	Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	106.	Attitudinal effects of ad-evoked moods and emotions : the moderating role of motivation / Rajeev Batra, Debra Stephens Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	107.	Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	108.	Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	109.	The Effects of an advertising retrieval cue on young children's memory and brand evaluations / M. Carole Macklin Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	110.	Acculturation and advertising communication strategies : a cross-cultural study of chinese and americans / Wei-Na Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	111.	Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	112.	Expectations and product performance as determinants of satisfaction for a high-involvement purchase / Paul G. Patterson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	113.	Mirror, mirror : some postmodern reflections on global advertising / Teresa J. Domzal and Jerome B. Kernan Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	114.	Consumption imagery in music television : a bi-cultural perspective / Basil G. Englis, Michael R. Solomon and Anna Olofsson Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	115.	Imaging and analyzing in response to new product advertising / Richard L. Oliver, Thomas S. Robertson and Deborah J. Mitchell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	116.	Focal and emotional integration : constructs, measures and preliminary evidence / Deborah J. MacInnis and Douglas M. Stayman Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	117.	Negative political advertising and voting intent : the role of involvement and alternative information sources / Ronald J. Faber, Albert R. Tims and Kay G. Schmitt Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	118.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	119.	Public service advertisements : emotions and empathy guide prosocial behavior / Richard P. Bagozzi and David J. Moore Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	120.	Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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