Attitudinal effects of ad-evoked moods and emotions : the moderating role of motivation / Rajeev Batra, Debra Stephens
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | ESTADOS EMOCIONALES | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 11 No. 3 (1994) ; p. 199-215No physical items for this record
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